When representing the buyer, what should be the agent's primary focus?

The primary focus of an agent representing the buyer should be to obtain the lowest price and best conditions for the property. This is a fundamental principle in real estate transactions, where the agent's role is to advocate for the interests of their client, the buyer. By aiming for the lowest price, the agent helps to maximize the buyer's financial investment, ensuring they get the best possible deal.

Additionally, securing the best conditions involves negotiating terms that could include the closing date, financing arrangements, repairs, contingencies, and other factors that could significantly affect the buyer's satisfaction and long-term happiness with the property purchase. This focus aligns with the ethical obligation of the agent to prioritize the buyer’s needs and objectives in the purchasing process, promoting a beneficial outcome for the client.

In contrast, other choices do not prioritize the buyer's interests. Focusing on maintaining friendly relations with seller's agents could compromise the buyer’s negotiation position and potentially lead to less favorable outcomes. Trying to obtain the highest price for the property would be contrary to the buyer's interests, and assuming risks in negotiations could lead to adverse consequences for the buyer and could question the agent's fiduciary duty.