What is the primary interest of the broker when representing a client?

The primary interest of a broker when representing a client lies in obtaining the lowest price and best conditions for that client. This focus is rooted in the fiduciary responsibility that brokers have towards their clients, which mandates that they act in the best interests of those they represent. A broker’s role is to advocate for their client’s needs and desires, ensuring that they secure the most favorable deal.

By prioritizing the client's financial well-being and desired outcomes, brokers build trust and maintain a professional standard that ultimately contributes to their success in the industry. While aspects like selling numerous properties, earning commissions, or showcasing luxury listings can be facets of a broker’s work, they should not overshadow the primary goal of serving the client effectively and ethically. This alignment with the client's best interests fosters a positive and productive relationship, which is critical for long-term success in the real estate business.