What is an essential part of an agent's duty when negotiating?

Maintaining fairness and equity is a fundamental aspect of an agent's duty when negotiating. This principle ensures that all parties involved in the transaction feel respected and that their interests are fairly represented. By promoting fairness and equity, the agent helps to foster trust and transparency throughout the negotiation process, which is crucial for establishing long-term relationships and a good reputation within the industry.

Not adhering to fairness can lead to disputes, misunderstandings, and potential legal issues. An agent's role is not just to represent one side but to facilitate a transaction that respects the needs and concerns of both the buyer and seller. This balanced approach is vital in upholding ethical standards and maintaining the integrity of the real estate profession.